Blink is a business that formally deals in the production of smart home Best security Cameras and video doorbells. They have indoor and outdoor cameras, a video doorbell, and a sync module as part of their product offerings. Blink cameras are wireless, battery, or solar-powered, and transmit data via WiFi allowing for monitoring and notifications on a mobile application.
Blink was initiated in 2014 and it began as a standalone company, which quickly found success with its wireless security cameras that are powered by batteries. However, in December 2017, the e-commerce giant Amazon snapped up Blink to make its presence felt in the smart home devices segment. Thus, to provide a clear answer to the question stated in the title Amazon indeed owns Blink.
Amazon's Acquisition of Blink
Sources suggest that Amazon acquired Blink for about USD 90 million in cash. Blink was probably an interesting acquisition for Amazon due to the company's emphasis on inexpensive and uncomplicated home security gadgets. Since Blink cameras are wireless and do not need to be professionally installed, the technology fits well into new and growing areas of the smart home market as envisioned by Amazon.
Unfortunately, the brand associated with blinks has not changed since Amazon bought it. Amazon has continued to contribute to the expansion of Blink's line of products and could also have helped Blink develop new technology.
Blink Integration with Other Amazon Platforms
Amazon has vast experience offering cloud services, artificial intelligence, and voice assistants, which this company can deploy to enhance Blink cameras. Later in January of the year 2020, Blink revealed an integration with Alexa that allows users to monitor their Blink cameras through voice commands.
In addition to Alexa integration, the Blink mobile application is based on the Amazon AWS cloud service. The use of Amazon Web Service in hosting Blink services ensures that recordings are securely stored enhancing scalability to accommodate more clients.
The technology support and infrastructure from Amazon platforms add value to Blink's consumer-centric security cameras. Amazon also plays an active role in promoting Blink products by offering its electronics customers direct access to Blink products such as through Amazon. Com website or even including Blink security cameras as part of the Amazon Echo devices.
Comparison Between Blink and Other Amazon Brands
Despite competing with Blink cameras as a company, Amazon also offers its own Ring and Amazon Cloud Cam security cameras, however, Blink remains a separate brand with certain benefits in the market.
First of all, Blink centers around battery-operated cameras, with the other Amazon brands having more wired, AC power-connected devices. Blink also has a relatively less complicated product portfolio primarily indoor/outdoor cameras and a video doorbell compared to Ring, which has expanded into a complete security system.
From the perspective of the customers, it means that Blink serves a market that is not covered by other Amazon services. Blink addresses the requirements for do-it-yourself home security cameras by offering a line of products that are wireless and have long-lasting batteries.
Despite being acquired by Amazon, Blink still has its logo, website (blink for home. com), social media profiles, and way of providing home security hardware. The company has retained these facets of the brand image while offering structure and distribution networks to fuel Blink's expansion.
The Future of Blink with Amazon
After the acquisition, Blink has maintained a rather steady rate of new product launches, indicating that Amazon allows a great deal of decision-making from the brand. In 2019 and 2020, Blink unveiled its first video doorbell and new wireless indoor and outdoor cameras.
These new additions have also built increased compatibility with Amazon Alexa voice command and discoverability through Amazon stores and Echo options. Still, Blink cameras remain my favorite thanks to their multi-year battery life, making them the easiest security system for many buyers.
Therefore, it becomes evident that Amazon must own Blink to grow the company and brand rather than integrate it into Amazon's smart devices. Instead, Blink retains its brand identity while reaping significant advantages from leveraging Amazon logistics, marketing, and other assets as well as relationships with other Amazon-owned assets.
Several years following the acquisition, Blink remains focused on its goal of offering simple and affordable wireless security cameras to the consumer market. As a startup, Blink has the advantage of being able to expand its services even further while remaining independent with the support of Amazon. Thus, although Blink is owned by Amazon, smart home consumers should anticipate both brands to be functional independently and in collaboration with each other.
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