Verkada is a rapidly expanding startup that offers an enterprise-building security camera solution with cloud-based software. Verkada was launched in 2016 with its headquarters in San Mateo, California, and the company has set out to revolutionize building security through a secure camera system and a cloud-based platform for easy management.

An all-in-one Best security Camera from Verkada consists of high-definition cameras with edge computing, built-in storage, wired and wireless connection options, and people analytics. The company ‘s product mainstay is the dome, fisheye, bullet, and camera line, all of which feature the best image quality and processing in the market.

What Sets Verkada Apart?

Verkada stands out in the video security and surveillance market in a few key ways: 

Easy Installation and Scalability Verkada cameras can be set up within a few minutes without the need for any special tools or equipment. The system is easy to expand by incorporating additional cameras into an already existing building. It means that no NVRs, DVRs, or servers are needed. The footage is stored on the cloud which allows for easy access from any device while ensuring that it is safe.

Edge-Based Intelligence Instead of using cloud computing for video analysis, Verkada cameras perform the processing and analysis in real-time. This gives more security, high throughput rates, high dependability, and infinite expandability.

Remote Site Administration All cameras at all sites can be managed remotely through a cloud-based Command platform that has end-to-end encryption.

No Hidden Costs Verkada does not require users to pay license fees by the camera, feature, or number of users. Product plus warranty bundles give a front-end look at the costs that will be incurred.

How Verkada Works?

So, how is Verkada able to offer a building security solution that is simple to use and user-friendly? Here is an overview of how the company's cameras and software work together: Here is an overview of how the company's cameras and software work together:

  1. Cameras record video streams and perform video analytics on the edge.
  2. This information is encrypted end-to-end and then stored in the local server as well as in the cloud server.
  3. Its customers can view and control footage through Command, Verkada’s cloud management platform.
  4. Security centralizes videos from all cameras in all locations for easy live video streams and investigations.
  5. Notifications ensure users are aware of events that may be relevant to them.
  6. Camera control, filter, and permission settings provide security to make sure only the relevant people can access them.
  7. Some of the features include new features and other parameters that are added and upgraded online.

The advantages of this approach are as follows: enhanced reliability, virtually limitless expandability, faster processing of on-camera operations, and easier requirements for the underlying framework compared to traditional CCTV systems. It also offers greater convenience in terms of viewing footage from any location rather than having to stand next to an NVR or DVR.

Key Verkada Camera Models

Verkada offers four core camera models to meet a range of indoor and outdoor needs: 

Dome Series These are stylish wireless cameras designed for indoor and outdoor use and come in vandal-resistant dome compact models at different resolutions. Offers people detection analytics.

Bullet Series - Scalable bullet-style cameras for both indoor and outdoor applications. Some of the available features are the onboard IR illumination and people detection analytics.

Fisheye Series is a set of 180-degree panoramic view cameras suitable for large and open areas such as lobbies, cafeterias, and others.

Dome Duo Series A hybrid of a high-resolution dome camera and a fisheye camera in one body, designed for hallways and intersections.

The company cameras come with solid metal housing, reinforced doms & mounts, wide dynamic range image capture, H. 265 support, and Verkada intelligent edge processing suite on-board analytics.

Hybrid Cloud Storage

A special approach to building infrastructure in Verkada is that it relies on hybrid cloud storage to process footage from edge devices. The company has what it refers to as Dynamic Retention, which stores 30 days of footage on local SSDs built into Verkada cameras and backs up footage to the cloud after onboard storage fills up.

This Hulk model provides the locality of storage for the current video along with the convenience and consistency of cloud storage for the older videos. Dynamic Retention deletes old and unnecessary video while important video is protected permanently.

There is a centralized management via a command platform which helps to monitor and coordinate the work of all subordinates.

Command is the Verkada centralized management software that provides full control over security operations for all cameras and locations. Key capabilities include:

  • Real-time views and replay
  • User permissions
  • Alarms and notifications
  • People analytics
  • Health monitoring
  • Firmware updates

Using the Command, one can obtain a glimpse of thumbnail views of hundreds of cameras at a glance. Well-thought controls are also useful when it comes to examining certain occurrences and exporting footage as well. The command makes it possible for organizations to grow their systems without necessarily expanding their complexities.

People Analytics

Verkada cameras come with onboard computer vision and edge processing capabilities to enable intelligent People Analytics features, including. 

  • People Detection sends notifications to the user when people are detected in specific zones.
  • Face Search enables making rapid searches for individuals of interest in the provided footage or getting notifications on the appearance of specific people.
  • A People Heatmap provides traffic flow maps and dwell time statistics to the users.
  • Counting People is used to estimate the number of people that are coming in or going out of a scene.

These people analytics features operate on-camera rather than on the cloud for reliability and speed. Processing data at the local level also mitigates privacy issues rather than uploading footage. The data gathered through people analytics enables security personnel to direct their attention to areas that require attention.

Industry Applications

Verkada targets video security solution at a variety of commercial and industrial organizations including Verkada targets its video security solution at a variety of commercial and industrial organizations including:

  • Offices
  • Manufacturing facilities
  • Warehouses
  • Schools
  • Retail stores
  • Hospitals
  • Restaurants
  • Hotels

Almost any enterprise environment can benefit from smarter, connected cameras that are easier to deploy and leverage intelligent analytics for increased visibility.

Where relevant, Verkada has vertical-specific solutions with integrated regulatory and compliance for the healthcare industry, police body-worn cameras, and anti-tampering measures for handling money.

Customer Support Commitment

Verkada is centered on providing the best pre and post-sales customer support throughout the lifetime of the devices. The company provides information such as animated videos, tutorials, FAQs, training certification programs, and more.

Verkada also employs in-house customer support specialists located in the United States who are always ready to assist with any questions or problems at any time of the day. Larger customers are provided with a special account management team to fine-tune the solutions and review common industry practices.

By providing professional customer service, Verkada seeks to provide customers with full confidence in choosing the company as their long-term security solution for buildings.

Partner Ecosystem

For improved accessibility, Verkada has developed strategic relationships with security-orientated resellers and distributors such as Anixter, Bay Alarm, Commercial Integrator, Convergint, Genetec, Logical Security Integration, and SSI. Verkada solutions can be procured and implemented through authorized partners covering national, regional, and local markets.

Purchasing Verkada products for system integrators and installers, there are partner discounts and bonuses for deal registration to promote projects based on Verkada. The company also offers zero-cost sales and technical training to ensure that partners have complete confidence when recommending and installing Verkada cameras.

Future Product Roadmap

Verkada is an innovative young startup company, and it continues to have a clear strategic plan on how to continue improving this superior platform. Areas of ongoing product development include: Areas of ongoing product development include:

  • New camera form factors: one to many multi-lens units micro/mini cams etc.
  • Enhanced processing at the edge through the second-generation chipsets
  • For instance, such features as unattended object detection, tripwire alerts, and so on are some of the most sophisticated analytics.
  • Longer support for niche use cases that can be integrated into retail, health care, classrooms, etc.
  • New IaaS features and the availability of new integrations on the cloud software
  • International expansion

This forward-thinking attitude, and the startup's roots in Silicon Valley, indicate that Verkada will continue to rapidly evolve to shape the future of physical security in the enterprise.

Summary

All in all, Verkada is indeed reinventing CCTV systems to make building security easier and more intelligent. The company provides plug-and-play cameras with embedded AI whose command is under hybrid cloud management software. From companies with several locations to those with thousands of sites, Verkada's approach is highly effective, and its industry-leading support can be relied on. This places Verkada in a very good position to effectively capture the next-gen enterprise video surveillance market with the kind of funding and market head start it has received.

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