Blink Doorbell is one of the most sought-after video doorbells that provides budget-friendly Home Security System and home automation features. Blink Doorbell has been under different ownership in the last few years, since its establishment.
Blink Doorbell was initially manufactured by a startup firm known as Immedia Semiconductor. The Blink brand was established as an Immedia division in 2014 to manufacture affordable smart home devices including wireless security cameras and video doorbells. The company was boot-strapped by the founders and aimed to stand out from its competitors by offering Blink’s longevity, wireless capabilities, and low price points.
Blink was later bought by Amazon in 2017. Amazon could glimpse at Blink’s prospect as a company that develops simple battery-operated products. To this, the company brought new products under its newly-acquired brand Amazon Blink, such as Blink XT2 and Blink Mini cameras. Amazon was possibly interested in using Blink devices to increase the sales of its own Amazon Alexa and smart home products.
But Amazon did not own Blink for very long, however. In 2020, Amazon decided to sell Blink, but as a part of the deal with the smart security firm known as ADT. To enhance this partnership, ADT bought a new company known as Blink Holdings LLC through which Blink brands and products were owned and operated.
Therefore, as of today in the year 2023, Blink Doorbell and Blink security cameras are owned by Blink Holdings LLC. Blink Holdings is a joint venture company that is owned by ADT and some private equity firms. Amazon also holds a minority noncontrolling interest as well.
The partnership between ADT and Blink looks designed to add services and bring Blink devices into the professional installation and monitoring offering of ADT. With this integration, ADT’s Command panel, and the ADT mobile application, Blink devices can all work together for smart security. However, Blink products remain their own distinct DIY consumer brand not only under a different name but also under a different company known as Blink Holdings.
Similarly, Blink going back to an independent, startup-like company under ADT makes the overall company more focused on being a budget security option. Ironically, Blink’s association with Amazon might have even hindered its core purpose of offering DIY smart security cameras and doorbells for the average homeowner.
The feature set and design of Blink devices are still intended for broad audiences who require simple security solutions for typical areas of homes. However, Blink still offers its cameras, doorbells, and related products through its official website and application, as well as through other stores, including Best Buy, The Home Depot, Lowe’s, and Walmart.
Blink’s product lineup itself also grows as a portfolio under ADT ownership as well too. Blink started the year 2023 with the Blink Video Doorbell 5th generation with upgraded features such as night vision and 1080p video quality. The newest Blink Doorbell costs just under $50 with two-way talk, motion detection, and privacy controls enhanced by two AA lithium batteries that can last for up to two years.
Thus, even though Blink Doorbell started as a separate company in 2014 and has experienced at least three significant ownership changes since then, it continues to focus on producing simple battery-operated security devices during its current iteration as part of ADT supported by private equity. Blink’s goal is to offer affordable yet effective smart security with video doorbells and cameras at a lower price point than competitors while eliminating monthly fees. With ADT’s resources also now behind it, Blink appears well-placed to keep pushing its way deeper into the mass security market.
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