Brinks Home Security System is among the leading home security companies in America. The company offers monitoring services, home automation, video surveillance systems, and smart locks, and serves more than one million customers in North America. The company that is now known as Brinks Home Security has been in existence for over years.
The Beginnings of Brinks Founded by Perry Brink, Brinks was initially named Brink’s City Express in the Existing year. Brink founded the company with the specific purpose of providing armored cars and secure transport services to companies such as banks and merchants who were required to transport cash and other assets. The company expanded rapidly because more and more banks began using Brink’s armored vehicles to transport money from one office to another.
By the s, Brink’s had grown to moving payrolls for companies mines, refineries, and places throughout the country. For the next few decades, the company expanded nationally and internationally offering armed car transport and air transport for items such as bank barrels, retail merchandise, governmental documents, and a host of other valuables. This transport business made Brinks a well-known brand that people automatically associate with security and protection.
Evolution to Home Security Having successfully established brand recognition for security, Brinks started venturing into the home security market in the s. Brinks purchased several regional home security companies throughout the s and before it launched its national home security service.
The traditional Brinks home security system involved wired sensors and control panels that were fitted indoors. Customers were also able to call Brinks's central monitoring station to report cases of breakages or any form of emergency. For technical problems, technicians were sent and for alarms, police were informed. 3 This model provided Brink’s with a brand to build on and the framework to grow it to a national level.
By, the company had more than, customers across the US and Canada through the acquisition of Brinks Home Security. Although still operating the well-known Brinks armored transport service, home security had become a significant factor contributing to business expansion and sales.
Brinks Home Security – Division and Ownership Exchange For years, the home security was a division of Brink’s Incorporated and was later divested and made a separate entity known as Broadview Security. This division ensured that each business – armored transport and home security – could target its respective client base and market development in dynamic markets.
Later, Broadview Security was purchased by the private equity company known as The Blackstone Group. During its operation under Blackstone, Broadview Security acquired Author Alarm Systems and made other acquisitions over the next few years to increase its dealer base and subscribers.
In, Broadview Security was owned by private equity firm Apollo Global Management, which planned to merge Broadview with its competitor MONI Security. Subsequently, the combined entity adopted the MONI name. However, the popular brand identification was maintained – that is why the company is called Brinks Home Security today.
Thus, even though Brinks Home Security relies on the familiar Brinks name and history, the company’s ownership is with affiliate funds affiliated with Apollo Global Management. The MONI merger also introduced other board members and operating partners of Apollo to help advise the companies they invested in regarding strategic planning and execution.
Leadership and Operations at Brinks Home Security Brinks Home Security Company is located in the Dallas/Fort Worth region of Texas. Under Apollo's oversight, the executive leadership team has over years of cumulative experience in the home security sector as well industry experience from companies like Amazon, LexisNexis, and Verizon: Under Apollo's oversight, the executive leadership team has over years of cumulative experience in the home security sector as well industry experience from companies like Amazon, LexisNexis, and Verizon:
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William J Niles – Chief Executive Officer
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Fred Graffam, CFO / EVP
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Michael Meyyappan: COO / EVP
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Michael Haislip, President
Senior leadership is responsible for overall company strategy, however, Brinks Home Security utilizes, people involved in various aspects of the business including monitoring services, customer care, field service specialists, sales, technology, and more. Some of these employees have worked for the company for more years.
Currently, Brinks Home Security has nine UL and TMA Five Diamond certified monitoring centers across the country plus subsidiary monitoring and service centers. This enables localized surveillance and immediate intervention within communities once alarms are raised in customers’ homes and commercial premises.
Services, Partners, Monitoring, and Growth As one of the biggest home security providers in North America, Brinks Home Security has a breadth of offerings for both residential and business needs: One the biggest home security providers in North America, Brinks Home Security has a breadth of offerings for both residential and business needs:
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Security alarm monitoring
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Video monitoring
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Smart home automation
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Smoke and CO detectors (Environmental protection)
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Smart locks
Brinks Home Security relies on outsourcing to deliver and install systems. National residential installation partners are Bay Alarm Company, 1st Choice Security, and Central One Alarm Security. On the commercial security side, Herguner and HCI Commercial are among the partners.
Monitoring centers are the stations that keep an eye on any sensors and alarms raised by the Brinks Home Security systems that may have been installed in homes and commercial buildings. Alerts also allow operators to call police and other emergency services when needed. As for central monitoring, Brinks owns and operates its monitoring centers that are UL-listed while it partners with COPS Monitoring to offer extensive coverage across the country.
From the business perspective, the growth areas that can be viewed as future opportunities for Brinks Home Security are video services, integration with smart home technologies, and new and expanded commercial security services to further extend the geographic reach of Brinks Home Security. Supported by the global investment company Apollo and the legendary Brinks name as a starting point, the company is capable of staying a market leader in home and business security for many years.
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