It is one of the leading and most recognizable Home Security System providers in the United States. One of their major sales agents is easily identified walking from one house to another in many communities across the country selling Vivint home security and smart home systems. Is this door-to-door sales strategy still used at Vivint today? Here it is more detailed.

The Short Answer

Yes, Vivint does still go door-to-door for some of its sales albeit, this is not as common as before. Vivint now acquires a vast majority of its consumers through online, telephone, and word-of-mouth sales. Nonetheless, door-to-door sales teams remain relevant in some markets.

The History of Vivint’s Door-to-Door Sales

Door-to-door sales in the past were much more prominent as a customer acquisition strategy for Vivint, which was known as APX Alarm at the time. It was appropriate since as the company started in the late 1990s, its main strength was developing a big door-to-door direct sales force.

letting Vivint sales reps go door to door made it possible to explain and even physically show the customers the various features of the security systems on the spot. It also assisted them to quickly increase the number of clients they served. When Vivint evolved into one of the pioneers in home automation and security services, this approach contributed greatly to their rapid development across the United States.

Why does Vivint still use door-to-door sales?

There are some advantages to using door-to-door sales, which is why Vivint still utilizes it as part of its varied sales approach: 

• Efficient in directly showcasing the products and even offering customization where necessary.
• Creates more personal customer relationships
• Consumer questions can be answered by representatives in detail
• Higher close rates than other sales channels
• Applicable in the new market development

Thus, Vivint pays close attention to the sales figures to find out if door-to-door teams can be lucrative in particular districts or areas. The company estimates this sales strategy only if it is likely to yield good results to warrant the higher costs in comparison with other sales outlets.

The first objective that we can identify is the reduction of the company’s reliance on door-to-door selling.

Vivint recognizes the importance of door-to-door sales as one of the channels because of the customers they reach, but they have been gradually cutting down their use of this method for years.

• Higher costs – Door-to-door selling involves many expenses such as hiring, training, and managing salespeople in the field. But don’t expect those pricey teams to hit their sales targets.
• Higher competition – Many of the security system competitors also have door-to-door selling teams, which flood the channel and put further pressure on the cost of acquisition.
• Product differentiation options – Smartphone apps, customer research over the web, and video demonstrations are capable of offering some of the selling points for a fraction of the price of the door-to-door reps.
• Changing customer behavior – Today’s consumers are most often irritated or skeptical about door-to-door selling. This strategy may also negatively impact brand image in the long run.

Therefore, Vivint has been able to rely more on ancillary sales such as online, referral, and special offers through home builders retailers, and service providers. These are far more efficient and less costly than feet on the street as they utilize technology and networks. Although you may occasionally still encounter Vivint reps knocking on people’s doors, especially if you live in a relatively new region for the company, it is not as common as before.

The current use of door-to-door sales refers to the selling of products and services directly to the final consumer through going from house to house.

As of 2022, here are the main ways Vivint continues to utilize door-to-door sales even as they deprioritize it compared to past reliance: 

New Market Growth

In states where Vivint will set up a new market or newly offer its products and services, it will heavily use door-to-door reps as a way of allowing consumers to get a feel of what the company offers and as a way of rapidly capturing the local market. It is still crucial to continue going door to door to introduce the service in new territories where it has not had much presence before.

Supplementing Other Sales

Where established, face-to-face selling becomes less important. Another more restrained door-to-door team supports lead generation through other means. Therefore, you might receive a call from a Vivint rep if you once provided some information on the Internet or if your neighbor recently bought the system.

Following Natural Disasters

Should clients seek more information about alertness following a hurricane, tornado, flood, or other disaster, Vivint may use its door-to-door teams to go to other affected areas. They use door knockers to ensure they take advantage of this influx to attract customers who desire to safeguard their assets.

The Bottom Line

You can no longer expect a Vivint sales representative to knock on your door and give a demonstration of their alarm systems and smart home technology; however, they are still using this strategy. Door-to-door sales are now a rarity and are reserved for specific scenarios such as penetration of new markets.

Since most consumers research extensively on the internet before even speaking to any sales representatives about big-ticket items like home security systems, it has become important for brands such as Vivint to have a diverse approach to sales. One that is focused on online, phone, referral, and partnership sales, which are aligned with modern consumers’ shop-any behavior.

But the rang of the doorbell and sight of the familiar black and red Vivint polos will still occur once in a while if you are residing in an area that they have covered in their door-to-door campaigning. Therefore, if you ultimately conclude that Vivint has the optimal smart home security solution, there might be a time when a sales representative visits you.

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