Lorex is a provider of video surveillance products and Best security Cameras to be used in homes and commercial facilities. The company deals in almost all security products starting from security cameras, Network Video Recorder, video doorbells, outdoor security lights, wired and wireless systems, and mobile applications, among others. But where in the world are Lorex products produced?
Lorex Brand History Lorex is a brand that was initially developed in the year 2001 by Strategic Vista, which is a company that specializes in creating, marketing, and selling consumer electronics. Thus, Strategic Vista introduced the Lorex product line to meet the emerging market demand for video surveillance systems.
In the following few years, Lorex increased its offering of security solutions and became one of the most easily recognizable brands in this category. The fact that Lorex's security systems were easy to install and available at relatively affordable prices, in addition to the reliability of the products, made Lorex one of the most sought-after brands for homeowners and businesses who wanted to improve their security.
Acquisition by FLIR Lorex was acquired in 2012 by FLIR Systems, Inc. which was in a cash deal of $15. 5 million. FLIR is a global producer and supplier of thermal imaging and related technologies for a broad range of thermal, night vision, and other security applications. The company has over 4000 employees and offers technologies for public safety, industries, and commercial use.
The Lorex acquisition was in line with FLIR’s vision of gaining a stronger foothold in the growing video surveillance market with lower-cost IP-based security cameras and recording systems for SMBs and consumers. This created an opportunity for Lorex to tap into FLIR’s industry experience and worldwide network to build up research and development and improve the product experience offered under the Lorex brand.
Focus on Innovation During FLIR’s ownership and strategic management, Lorex remained a growing force in video security and introduced new and improved products with advanced technologies. Some of the new features include a wider range of High Definition and 4K ultra High Definition security cameras, the use of analytics such as motion and sound detection, the use of the flexible and secure Z-Wave smart home system, the introduction of Wire-Free and Total Wireless Security systems, and integration of artificial intelligence and machine learning in cameras.
Moreover, Lorex focused on the idea of building security systems using interconnected and open-camera solutions that work with other smart products. This can make it possible for users to be able to control various features in their home from a distance including doors, lights, thermostats, and the like for overall home monitoring and security.
Acquisition by Dahua Technology: Accelerated changes were observed by 2016 in the global video surveillance market, and constant growth forecasts were expected due to the increasing use of IP camera networks worldwide. Therefore, Lorex was then acquired by Dahua Technology, which is one of the most prominent global video surveillance companies based in Hangzhou, China, and is publicly traded. The value of the acquisition was estimated to be about $126 million.
Dahua had been an original design manufacturer or ODM partner to Lorex for several years. The integration of Lorex into Dahua’s offerings brings the prospect of combining Lorex’s brand appeal, sales channel connections, and developed technologies with Dahua’s scale of production and resources.
In essence, the combination of Lorex with Dahua allows the brand to remain committed to the consumer and SMB markets in which it thrives and continue to be an industry leader in smart security systems while arming users with the tools they need to protect everything they hold dear or invest in.
Headquarters and Manufacturing Base Presently, Lorex security products and solutions are installed in more than 2 million locations across the globe. As a part of Dahua Technology, Lorex is still a subsidiary brand with its primary offices located in Lake Forest, California to remain close to its target markets. This makes it possible for regional teams to be near the market, alert and come up with appropriate security solutions for homeowners, and conduct local sales support.
However, with support from Dahua’s strong infrastructure and as a top video surveillance manufacturer globally, Lorex also enjoys a wide manufacturing capacity. Most of the manufacturing, integration, and packaging of Dahua products takes place in its 15 technologically advanced factories that are located mainly in China, Brazil, and Mexico; the company has distribution centers in Europe, Asia Pacific, and the US.
Stringent Quality Controls Because Dahua Technology manufactures almost all the Lorex-branded products, consumers get more assurance while investing in Lorex systems due to the enhanced quality control system that Dahua implements. Lorex Solutions’ development is enriched by Dahua which holds all necessary ISO certifications in quality management, environmental management, and occupational health and safety management systems.
Moreover, as a part of providing some of the best warranty programs in the security industry, the Lorex cameras and devices are put through functionality and stress tests before they are packed for shipment. This makes it possible for the brand to consistently deliver higher value as a product while maintaining performance and quality.
Ongoing Investments and Growth Lorex’s never-ending mission to develop more intelligent security solutions for its growing number of customers across the globe is the perfect complement to Dahua’s determination to expand its high-tech production and supply chain systems, which will keep driving Lorex forward as one of the most recognized security companies.
Incorporating intelligence and integrating structures into video management is considered a new trend in every modern field, thus, the growth of this sector is inevitable. Turning to the future, it is possible to anticipate that the great investment and strategic management of Dahua will push the subsequent breakthroughs from Lorex. This will be done with a view of transitioning the brand from mere standalone security hardware to an integrated system where Lorex solutions are integrating with other technologies in the home.
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