Blink is a well-known brand of wire-free home Best Security Cameras. Blink cameras are some of the most popular ones on the market due to their stylish and portable build and simple to assemble. However, to this date, most consumers are still confused about the company that manufactures Blink and the ownership of the Blink brand.
The History of Blink Blink cameras were first created in 2014 by Immedia Semiconductor, a company that specializes in designing chips for IoT devices. Immedia was an emerging company based in Waltham, Massachusetts, and was started by Peter Besen and Mitch Gregoire. The company specializes in designing chipsets and modules mainly for the Internet of Things and low-power devices. Immedia created the first Blink system on a chip and started a Kickstarter campaign to bring the first wireless Blink home security camera to the market.
The Blink Kickstarter campaign went on and managed to raise over 250,000 dollars which proves the interest in the new security camera. Immedia shipped the first Blink cameras to the Kickstarter backers in the year 2016. The camera was completely cordless and was run by two AA lithium batteries that could have a life span of two years. It also had features such as motion detection and night vision, cloud storage facilities, as well as smartphone notifications.
Acquisition by Amazon Amazon bought Blink in 2017 before the company began selling its cameras in a mass retail store. This was a bid to expand its smart home business and place its Alexa and products like the Amazon Echo in as many homes as possible. Amazon was able to enter the home security camera market almost immediately after acquiring Blink.
It is important to note that Blink is owned and operated by Amazon. Thus, Amazon is the current owner of Blink cameras taking over the brand only a few years after it started its operations as a separate company. Since its acquisition by Amazon, Blink has been able to expand further. There are new devices such as the Blink Mini, while there are new features on the app and better cameras.
Most likely, Blink has benefited from Amazon's ownership through increased distribution and production. The financial and supply networks of Amazon have made Blink cameras available in many more stores, and the brand can grow the manufacturing process more quickly. However, some critics are concerned that having Amazon as the owner of Whole Foods means that the customer is not safe given that Amazon tracks its customers across all of its products.
Amazon has been working on deeper integration of Blink into its ecosystems after the acquisition. Blink cameras can now wirelessly link with Amazon Alexa gadgets to display real-time camera footage on Echo Shows or Fire tablets. They also connect to Ring cameras and security systems to offer more choices of smart home security services.
The future of Blink with Amazon The cooperation between Blink and Amazon is bound to remain close in the year 2023 and the years to come. There is a high likelihood of more integration between Blink cameras and other Alexa-enabled smart home appliances. Amazon can also use its dominance in the field of tablets and streaming boxes to integrate Blink directly into Fire TV/Streaming Boxes and Fire tablets as an additional advantage over competitors.
There are also some talks of the Blink and Ring, an acquisition. Due to Amazon's ownership of both Ring and Blink, these two brands may be merged into a single home security company in the future. But for now, Amazon continues to keep the two as distinct brands that cater to somewhat different demographics. Blink continues to provide stripped-down wireless cameras for entry-level consumers while Ring provides additional products such as video doorbells, professional monitoring services, and parts of security systems including sensors, keypads, and site floodlights.
In any case, Blink will continue to be owned by Amazon seeing the tech giant invested 90 million dollars into the camera startup. Any new product, service, or integration, let alone a possible merge will all be aligned with Amazon's big picture of smart home and home security. Thus, while Blink has a well-established brand recognition and a brand image that is different from that of Ring or Alexa devices, its evolution remains strictly aligned with Amazon's strategic vision and management.
Protect your home today with ADT’s top-rated security solutions!
Call now at +1 877-470-7879 to get a free consultation and find out how you can secure your home with the best in the business. Don’t wait—ensure your peace of mind with ADT!
